On-line social media has totally changed not only the way users interact, but more importantly the way that customers interact with businesses.
With more than 900 million people using the internet worldwide, Facebook on its own is a colossal marketing body, not to mention other social media powerhouses like Twitter, Youtube, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of company that has a public presence will operate, and are now as fundamental to businesses as an email address and a homepage.
But along with all the obvious differences social media has brought to marketing, it is crucial to gain a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes numerous dishonest or impractical companies and ?social media experts? who prey on na?ve businesses by over-hyping and under-delivering.
Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every day. But social media is not magic. Without good marketing and business fundamentals behind you, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the impression of ?free? advertising with ?zero? start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance to show good results, and that means valuable time spent on it that most companies simply can?t afford to spare. That?s why Social Media Brisbane can do all the work for you, while welcoming room for approval and oversight by clients.
Examples of where people often do the wrong thing with social media include:
? Bad Content
Uninteresting or even stolen articles, outdated suggestions, and awful attempts to be groovy are common regarding what is published online. Be real: people on the internet are quite shrewd, and will sniff out insincerity and arrogance from miles.
? Impatience
Building a good online social network takes time and perseverance. A successful network cannot just shoot up in a snap, it takes time and content to see results. A business may create a social media profile, watch their results for a couple of weeks and then give up in frustration when they don?t get the results they expected.
This also ties into:
? Consistency
Spacing content out on a regular schedule over a number of platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a steady reminder of your brand?s presence you will be quickly left behind. Just a weekly update can do wonders for continuing and developing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a part of your marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group does.
Choosing consultants that concentrate on gimmicks before content and that endlessly throw around buzzwords like ?viral? or ?Web 2.0? instead of showing strategy and results can simply result in it having been an exercise in frustration.
If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.
Source: http://wordpresstrainingbrisbane.com/social-media-for-brisbane-businesses-explained/
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